The Hotel & Home Design Fair celebrates the craft and culture of hospitality. Our theme, “The Sense of Place,” explores how design, material, and storytelling combine to create authentic experiences rooted in African creativity and sustainability.

In an age of sameness, true luxury lies in authenticity — in spaces that feel like somewhere, not anywhere.

The Sense of Place explores how design, craft, and hospitality can awaken connection: to culture, to community, and to nature. From handcrafted décor and locally sourced materials to interiors that tell the stories of the land and its people, this theme celebrates the emotional intelligence of design that honours identity.